No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes to make marketing work for ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

Opinions expressed by Entrepreneur contributors are their own. It’s surprising how many entrepreneurs launching a business do so (or plan to) without a well-thought out marketing plan. Earlier this ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

COOS BAY — In four short hours, you can gain a basic knowledge of strategic marketing and marketing plan creation. Southwestern Oregon Community College’s Small Business Development Center will offer ...

10-11:45 a.m.: Applying the 4 P's to your B: Creating a Book Marketing Plan with Jodie Toohey In this workshop, participants will learn how to create a basic marketing plan so they can take focused ...