A company-wide marketing fund means you won’t have complete autonomy over how your businesses is advertised and what exactly happens to that large fund to which you have to contribute. You will be ...

Search Marketing allow even the smallest advertisers to direct their messages with a laser-like focus, instead of a more traditional scattergun approach. Opt-in e-mail-based marketing—which enables ...

Kobe Bryant, arguably one of the best basketball players of all time, is well-known for his commitment to mastering the fundamentals of the game. At a recent WIN networking breakfast, motivational ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech. Sometimes we get so far ahead of ourselves with ...

Any savvy marketer knows there is a lot more to content development than writing a blog and haphazardly publishing it to your company’s website when you have time. To create and execute a content ...

Marketing theory is not as complicated as it seems. Often business owners who are looking to expand their brand through marketing get lost in the jargon and technical terms, finding themselves at a ...

If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their “smartphone.” Most have no real budgets of any kind, don’t know ...

We live in the age of artificial intelligence. A time where we're seeing technological advances that, even to just one generation prior, would have seemed like science fiction. In the marketing world, ...

The key elements of any successful marketing plan include the concepts of product, price, place and promotion, also known as the four Ps of marketing. The marketing mix of the four Ps functions as a ...