US – Data analytics and advisory firm Escalent has created an AI-led behavioural science model to produce behaviour change strategies. The model, called BeSci x AI, is a classification assistant that ...

Road crashes claim nearly 11.9 lakh lives globally every year, with two to five crore people suffering non-fatal injuries (as of 2023 data). Among these, vulnerable road users (VRUs)—including ...

As part of the Healthcare Communications Associations’ Annual Conference, we were joined by the enthusiastic and instructive behavioural change champion, Ruth Dale. There are various behavioural ...

Understanding behaviour change looks at the six fundamental steps required to change human behaviour and discusses why HCPs need to start here if concordance is to be improved. When we think about ...

While road authorities and professionals often attribute pedestrian injuries and fatalities to the reckless actions of pedestrians and drivers, the users themselves frequently point to inadequate and ...

Solutions like demand switching and the circular economy are at the heart of driving sustainable behaviour change. With clients eager to understand what good looks like, WARC’s Lena Roland outlines ...