Well, here we are. The traditional time to look back, reflect, and evaluate the past 12 months. Thankfully, this story isn’t about food intake, exercise, or productivity—it’s about advertising! There ...

The best thing about starting from zero is that practically any growth feels like a lot. Which partly explains why Netflix’s less-than-three-year-old advertising business always seems to be expanding ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, print ads still held their own in the 2010s – from deliberate ad fails with ...

Adidas and Havas Middle East made waves in 2021 with ‘Underwater Billboard’, a world-first activation promoting the brand’s inclusive swimwear range. The campaign transformed outdoor media into an act ...

‘It’s Rude Not to Stare’ reframed staring not as rudeness, but as recognition and admiration for elite athletes. While many point to Channel 4’s Superhuman’s 2012 as a game-changer, it was the ...

Waitrose is among the latest supermarkets to release a Christmas advert for 2025 and fans have been quick to brand the film ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years, some ...