BIC global CEO Mr. Gonzalve BICH addresses the members of staff and media at the official inauguration of BIC East Africa facility in Kasarani, Nairobi. [Photo:Courtesy] NAIROBI, KENYA: BIC on Monday ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Pen manufacturer Bic has confirmed it will lay off 19 workers and import pens from overseas instead of making them here, says the Engineering, Printing and Manufacturing Union. Following a brief ...

Consumer product giant Bic, which has long differentiated its razors by gender, has discovered that marketing differently to men and women doesn’t necessarily go quite as smoothly when it comes to ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...

The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...