Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots ...

It can be tempting to do your branding from the outside-in, where outside factors--usually in the form of shiny new social media objects--determine your courses of action. But I'd like to suggest it's ...

Whether your company is brand new or well-established, you’ll always need to implement strategies for continually drawing in new business. To increase your reach and widen your audience among ...

Personal branding is not a new phenomenon. As early as 2006, Time Magazine declared "You" as its Personality of the Year. At the time, we were witnessing the emergence of social networks and Youtube.

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

NEW YORK, April 24, 2025 (GLOBE NEWSWIRE) -- Xcel Brands (NASDAQ: XELB), an industry leading media and consumer products company specializing in building influencer-driven brands through live ...

Teton, the outdoor gear maker headquartered in Salt Lake City, UT, announced a reorganization of its brand and product ...