As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

Many brands begin with emotion and slowly lose it to structure. The story turns into strategy. The heart becomes a checklist.

If you want the organic and generative algorithms to relay your preferred narrative, you need to proactively tell your brand ...

Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Brand and branding strategy are complicated topics. Here are some tips you should know for your small business. The American Marketing Association defines a brand as “a name, term, sign, symbol or ...

With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient ...

Audi has unveiled its new Formula 1 identity through the "Audi R26 Concept", positioning the global motorsport platform as ...

With an unmatched speaker line-up that includes experts from AMOREPACIFIC, Louis Vuitton and New Balance, this is not just another industry event.

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people ...

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...