If you want the organic and generative algorithms to relay your preferred narrative, you need to proactively tell your brand ...

Many brands begin with emotion and slowly lose it to structure. The story turns into strategy. The heart becomes a checklist.

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

Audi has unveiled its new Formula 1 identity through the "Audi R26 Concept", positioning the global motorsport platform as ...

The Branded Agency, a leading brand-first marketing agency known for working with brands like PepsiCo Labs, DrTung’s, and MVP ...

Discover how Artificial Intelligence is revolutionizing brand engagement. AI is reshaping branding strategies and ...

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people ...

The decision to launch a fighter brand and its subsequent association with the main brand demand meticulous consideration, with no universal approach applicable across all scenarios. Consequently, ...

Skyways Group, one of India’s most diversified logistics and air freight operators, has announced the appointment of Nitisha ...

Strategy Edition in Mumbai on November 26, 2025, a unique platform for aspiring strategists. Open to those with 0-5 years of ...