Following its own departure from Baselworld last year, Breitling has been using standalone ‘summits’ to announce its new collections. Now, alongside with the annual watch fairs themselves (due to ...

When it launched in 1984, the Breitling Chronomat was the symbol of a very active but still very luxurious lifestyle, usually worn by aviators. The mechanical timepiece is making a comeback, with help ...

Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. Swiss watch brand Breitling scores a winning touchdown with a multi-year National ...

Watchmakers can feel ’80s nostalgia, too, apparently. Brietling has just unveiled a bold new Super Chronomat collection inspired by the Frecce Tricolori watch the brand created for the Italian Air ...

Breitling is back with its latest limited editions of the Six Nations Chronomat series, unveiled ahead of the 2025 Guinness Six Nations Championship. Spanning 40mm and 32mm models, the latest release ...

Breitling has tapped NBA “Greek Freak” Giannis Antetokounmpo for a watch collaboration. This partnership spotlights a set of limited-edition timepieces, namely the Chronomat Automatic GMT 40 and ...

The Chronomat has served as a showpiece for Breitling‘s technical achievements since it first appeared in 1941 and debuted the brand’s patented rotating slide rule technology. Since then, we’ve seen ...

Breitling’s rapid growth – its revenues are said to have doubled in the last five years – may be attributed to two things. Its repositioning as a lifestyle brand to target younger buyers, a so-called ...

Most big watch brands have professional athlete ambassadors. Sometimes, these partnerships feel like missed opportunities, while other times, they result in astoundingly cool watches, such as Rafa ...

The Chronomat, Breitling’s most all-purpose sports watch, is taking its position on the pitch as the Official Timepiece of Six Nations Rugby. The new, limited-edition watch series and a new squad of ...

Followers of fashion will be accustomed to a seasonal cycle of new collections and regular “drops”. But for longtime watch industry observers, the increasing frequency with which the more thrusting ...

Is there another famous watch dude in the making? This week, Austin Butler tried to subtly make his way through JFK without being paparazzi’d to death by the media and its watch-affiliated underlings.