You have a powerful idea for the next big thing, but before you sell it to anyone, you have to get it all down on paper. It’s time to make a business plan. How do you know if you’re headed in the ...

If you were marketing a big brand for a living, the notion of outlining an annual marketing business plan would be second nature to you. Those of us who have managed brands through the years are very ...

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Arthur Brooks is a professor of management practice at the Harvard Business School and the Parker Gilbert Montgomery Professor at the Harvard Kennedy School. He is also a columnist at The Atlantic, ...

As digital communication becomes an increasingly dominant way for people exchange and share information, a digital marketing plan becomes an essential tool for financial advisors. Your digital ...

In 2025, CFOs and other financial leaders are looking toward building a stable business foundation while daring to take calculated risks—with a hefty emphasis on technology initiatives. Financial ...