Social Media Marketing - LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

DALLAS--(BUSINESS WIRE)--Thryv ® (NASDAQ: THRY), provider of the leading small business marketing and sales software platform, today announced a Top 50 placement in G2’s 2025 Best Software Awards in ...

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. 10 stocks we like better than Amazon › For years, ...

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Local searches drive nearly half of all Google queries, and now AI is making it easier than ever for small businesses to capture that demand. Combining local marketing with AI allows small businesses ...

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t be worse.” By Tiffany Hsu Persuading people to spend money in a time of ...

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As media buyers and advertising elites execs anxiously convene at Cannes Lions, all anyone can talk about is how much time the business has left. By Alex Weprin Senior Editor It already is being felt ...