Sales forecasting—estimating the future sales of products or services based on historical data, market trends and other relevant factors—is important for any organization. According to Aberdeen, 97% ...

As many as 83% of decision-makers expect to increase investment in artificial intelligence (AI) during the next year, according to research from Salesforce. Services organizations are leaning into AI ...

Business Forecast delivers forward-looking insights into advertising, marketing, media, and agency performance. Get expert projections, trend analysis, and data-driven outlooks to guide strategic ...

The accuracy of business forecasts typically depends on choosing the statistical model best suited to the nature of the data cranked into the system. For example, historical data depicting seasonal ...