The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

In 2024, almost half of Europeans explored Generative AI tools, and by 2025, close to 70% of German enterprises integrated them into workflows. Despite momentum, concerns about misinformation and data ...

The Tiger Global-backed hyperlocal ecommerce company, which now targets value-conscious customers in smaller cities, had to ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

After several uneven years, Expedia Group showed in its third quarter results that it is regaining its stride.

Discover how DealShare has transformed its business model to focus on B2C e-commerce, emphasizing private labels and promising two-hour deliveries. Learn about the company's strategic pivot and growth ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...