Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Launching a new business is an exciting adventure, but amid the thrill of innovation, one ...

Entrepreneurs fret over packaging and a host of other details as they get started, and then leave one of the most important aspects as an afterthought. The sad truth is that the right name can ...