Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

Forbes contributors publish independent expert analyses and insights. I write about achieving wealth and how it intersects with our lives. There is a seismic shift in the real estate market and it’s ...

In a sellers’ market like the one we’re in, you’ll want to act fast when you find your dream home. This means having a lender lined up by being pre-approved for a mortgage. Mortgage lenders are ...

Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

Buying a car can be the second most expensive purchase many consumers make in their lifetime. Securing this high-ticket item has historically been a somewhat painful experience filled with haggling ...

Purchasing a home in New York City can be daunting to the uninitiated — and for those looking to buy a co-op, the process is even more intense. A co-op is a special kind of apartment with its own ...

Buying a used car is similar to buying a new one in many ways. You need to find a vehicle that’s right for your needs, test drive it, and potentially finance it. There can also be significant ...

Far too often, retailers think that consumer buying is randomized – that certain products appeal to certain customers and that a purchase either happens or it doesn’t – disregarding important ...