gestion de l'activité commerciale (comptes clients et prospects, contacts, affaires/opportunités, devis, factures, ...) support ou assistance aux clients et service après vente (création et suivi de ...

Le CRM est un outil utilisé par les entreprises afin d’optimiser la relation client. La récolte et l’analyse des données clients aident à mieux cerner les attentes de sa communauté. au sommaire Une ...

Dynamics CRM est une solution de gestion de la relation client (CRM) qui se décline en version Cloud (sous le nom de Microsoft Dynamics CRM Online), en version sur site et sous forme de Cloud hybride.

Le CRM (Customer Relationship Management) ou gestion de la relation client (GRC) consiste, pour une entreprise ou une marque, à construire, gérer et développer sa relation avec son portefeuille de ...

I didn’t realize it until this week, but there still seems to be some confusion about Social CRM in certain business circles. Let’s fix that right now. […] The closest best definition on the day came ...

Best-selling author and social CRM expert Paul Greenberg defines social CRM as a philosophy and a business strategy supported by a technology platform, business rules, workflow, processes, and social ...

CRM emerged in the 1990s as an information technology solution for managing a customer database and, today, sits at a senior management strategy or executive level to ...

We're on the home straight with this final part about rethinking CRM in the context of the emergent social elements. In this part we get down to the definitional piece - the piece that ties together ...

When it comes to customer relationship management (CRM) systems, enterprises have unique issues to solve and obstacles to overcome. Over the past month or so, I've been working alongside CIOs and ...