Connected TV has quietly created one of the most premium front door ad surfaces in India: the home screen, or what industry ...

Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, that line is going up for MNTN.

According to Querou and Franck Tetzlaff, fellow Vibe.co co-founder and chief technology officer, focusing on direct publisher ...

New ad spots for Yahoo DSP were released on Monday as part of the demand-side platform’s multichannel Expect Results campaign ...

Albertsons Media Collective and NBCUniversal (NBCU) aim to meet this challenge with CTV closed-loop measurement that securely ...

NEW YORK and WASHINGTON —DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is ...

The point is not that CTV does not work — it is that it does not always work as cleanly as it is sold. Marketers can no longer afford to conflate targeting with transparency . Marketers should not ...

January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The strategic consultancy and full funnel digital agency identifies and solves ...

On December 4th, experts from Verve, Dataseat, and Kochava will convene for Making CTV work for UA: From exposure to install, a live webinar.

In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly ...

CTV has always promised the best of both worlds: the storytelling power of TV with the accountability of digital. Delivering ...