What, exactly, do you stand to gain by mobilizing important business processes? All your employees will look cool carrying their snazzy devices around, sure, but how much time or money will it save?

The use of mobile devices to perform online searches and interact with businesses is on the rise. Nearly 30 percent of mobile searches result in consumers visiting a store, calling a business or ...

Google seeks to fill a void with the new "Full Value of Mobile" calculator that helps brands monitor the impact of mobile marketing online and offline. The tool allows businesses that use Google ...

In an effort to afford energy consumers a greater facility to compare the reduction in water and electricity tariffs, energy minister Konrad Mizzi today launched an online calculator and a mobile app ...

Calculating the revenue generated from mobile ads is a simple, prudent practice for publishers and app developers. Ad calculations can vary, based on the model used but the eCPM method is standard ...