When developing branded campaign tactics and visual assets, care must be taken to develop consistent and effective imagery that upholds the brand. Using primary and secondary fonts, colors, ...

Hana Callaghan is the director of the Government Ethics program at the Markkula Center for Applied Ethics and the author of Campaign Ethics, A Field Guide. The opinions expressed herein are her own.

Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business. The first step in executing a direct marketing campaign is finding quality ...

I recently saw a commercial for the new Ford Focus that had me instantly intrigued. This commercial is the first-ever spectator-filmed commercial; it features professional drivers Tanner Foust and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As our digital marketing agency, Louder.Online, has grown, we’ve been fortunate to work with ...

Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

No, that’s not meant to be a lunchroom jab from your grade-school days. Quite the opposite, in fact. It’s actually just one example of the messaging from CarLotz’s first major brand campaign, which ...

Six months before Florida Gov. Ron DeSantis officially announced his presidential campaign, former President Trump launched his war of words against the rising conservative, enraging Republicans for ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Rocked by scandal in 2006, Portland's program to provide public money for campaigns got an overhaul for this year's council elections. The city distributed $841,254 to six candidates in the May ...

Elon Musk responded to the Trump campaign’s release of over 50 examples of Democrats’ rhetoric that allegedly “inspired assassination attempt” on former President Donald Trump. What Happened: On ...