Football's favorite brothers, Travis Kelce and Jason Kelce, are stepping off the NFL field and into the breakfast aisle. Last month, the Super Bowl champions announced they have teamed up with General ...

The breakfast cereal aisle is experiencing a blast from the past that's making cash registers ring. Market reports reveal ...

I’ve noticed that many popular breakfast cereals claim to be healthy but are often loaded with tons of added sugar and little ...

A woman pushes a shopping cart past boxes of Kellogg’s breakfast cereal at a supermarket Friday in Springfield, Pa. Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged ...

Ah, the '80s. The decade that most Generation X kids grew up in. Blockbuster movies packed the theaters. Hit television shows had viewers glued to the small screen at home. Video games invaded the ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...

Jason and Travis Kelce have combined to win four Super Bowls. Now, they're focused on cereal bowls as well. The Kelce brothers are teaming up with General Mills to launch the Kelce Mix Cereal. The ...

Hannah Barnstable remembers browsing through the cereal aisle at her local grocery store as a child, feasting her eyes upon colorful boxes of breakfast staples like Cocoa Puffs, Trix and Cap’n Crunch.

SCHENECTADY, N.Y. — Price Chopper Supermarkets' new Price Chopper/Newman's Own-brand cereal will be a permanent store offering, and may be extended into additional flavors. “We plan to offer this on ...