Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Vancouver’s cheerleading team, Blackout, has brought home B.C.’s very first trophy from the Cheerleading World Championships. We hear from the owner of Vancouver All Stars, Liz Gigante Ulrich, and ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Bill Belichick and Jordon Hudson at the 14th annual NFL Honors on Feb. 6, 2025. Jordon Hudson might've moved on from her competitive cheerleading days, but she's still got the spirit — and she can ...

Cheerleading company Varsity Spirit is aiming for a 2032 Olympics bid by launching the Pro Cheer League. Why it matters: Cheerleaders will now have a professional platform — like basketball, soccer ...