Opinions expressed by Entrepreneur contributors are their own. Brand leaders have to focus on strategic decision-making and improving customer experience, especially as the world is going through ...

Barely a decade ago, it was sufficient to conduct the most basic of market research: explore consumer opinions in a focus group, validate findings with a large-scale survey and launch. It was, for all ...

In 2025, brands will face an unprecedented crossroads: prove ROI in the face of rising economic pressures and rapidly shifting consumer expectations – or risk losing relevance. Marketing teams are ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Jul 21, 2022, 10:15am EDT This article is more than 3 years old. Over the past ...

The artificial intelligence-powered and big-data-focused consumer insights platform ZappiStore Ltd. today said it has closed on a bumper $170 million round of funding led by Sumeru Equity Partners and ...

Today’s CEOs have many things on their minds—technology, geo-politics, regulations, talent, sustainability and much more. Tepid consumption growth in the last few quarters makes it even more critical ...

Kerry Group takes consumer insights seriously. To ensure innovation aligns with consumer demand, the taste and nutrition company leverages a suite of insight tools: ranging from trendspotting with AI, ...

The Consumer Insight (CI) tracker is a monthly online poll carried out by Yonder, on behalf of Which?, with a nationally representative sample of around 2,000 UK adults each wave. The CI tracker ...