CES 2026 will deliver an immersive look at retail’s next chapter and connect retailers, brands, creators, investors, and ...

It’s increasingly challenging for small businesses to keep up with consumer demands. Pre- and post-pandemic habits have merged, creating new consumer behaviors. I hesitate to call it “the new normal” ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Discover how economic instability reshapes consumer behavior through Maslow's hierarchy. Learn what changes when financial ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

As shoppers embrace new forms of AI, crypto and alternative financing, payment experts say financial institutions will need to reassess traditional payment products.

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. For decades, marketing 101 ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...