Bloomberg Media wants to capitalize on the explosion in connected TV ad spend. While Bloomberg is known as a digital news outlet, it actually had a broadcast TV network first. So it was natural for ...

In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see it.” I’d argue that, at least from the consumer’s perspective, the opposite ...

Ease Live, an Evertz company, has announced the launch of contextual on-stream advertising capability for live sports through its interactive graphics platform. This enables leagues, teams, media ...

NEW YORK—A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

VIENNA—Bitmovin said it has launched its AI Contextual Advertising solution, combining the company’s playback and encoding offerings to provide hyper-personal advertisements for audiences based on ...

Neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads, a 26% positive lift in responses, and 30% higher than standard IAB contextual ads, according to findings from ...

A major turn in online advertising was marked by the idea that “content is king,” coined by Bill Gates in 1996 in an essay that bore the phrase as its title. After almost three decades, we have ...

Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The ...