Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Over the past decade, the metrics of traffic growth, impressions and ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

Opinions expressed by Entrepreneur contributors are their own. Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn’t ...

Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, the term “sales funnel”, otherwise known as ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Conversion rate is the average number of conversions per user, calculated by dividing the total number of conversions by the total number of users. It goes by two acronyms: CVR (the paid search ...

If you want your PPC campaigns to convert in 2025, they need to show up with a purpose. A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at the ...