Get a free sample of CoverGirl foundation through Walmart when you share your name, address, email, and birth year. Then answer three multiple choice questions about your use of liquid foundation. The ...

Jefferies reported sales for a CoverGirl foundation increased 269% year-over-year after going viral. Two prominent TikTok creators made videos about the product. One video received 3.3 million views.

Covergirl partnered with Walmart to market the Coty-owned beauty brand’s products on the mobile web. Covergirl introduced a mobile-web try-on experience that lets customers test out new looks using ...

When Fenty Beauty released a range of foundation that was available in 40 shades, the beauty world was forever changed. Brands quickly understood the need for inclusive makeup lines and began ...