Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your ...

Think a business plan is just paperwork? Think again. It’s essential for making a success of a venture. 70% of businesses that survive beyond 5 years follow a strategic plan. Aspiring entrepreneurs ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Dubai, April 26, 2010: Undergraduate Business students from the University of Wollongong in Dubai (UOWD) took industry engagement to a new level by contributing target market-focused marketing ideas ...

With all the new marketing trends and fads, it can be overwhelming to make your marketing game plan. In this video, Eric Siu shares his strategy to plan your marketing for the year, and how to build ...

You can save this article by registering for free here. Or sign-in if you have an account. While this section is about your marketing plan, make sure you haven’t jumped the gun. If you’re just getting ...