Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

But one way that advertisers have overcome the low response rates of standard display ad units is to recreate social media content as creative. It’s not a crowded category, notably featuring the ...

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This article was taken from the June 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on ...

Amazon has come up with more ways to stuff advertising into the Fire TV interface. The Fire TV’s top feature carousel, which until now has only promoted streaming video content, will soon show ads for ...

Sustainable Skylines, the drone advertising and data analytics company, announced the launch of its airborne banner-towing operations. The first-of-its-kind inaugural flights flown along Miami Beach ...