A business plan is almost essential for entrepreneurs who are seeking to raise money to help fund their companies. In fact, business plans are so closely tied to fundraising that many entrepreneurs ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

The account manager role in TMC relationships is partly broken because buyers overload them with tactical requests, then complain about a lack of strategic counsel. For account managers to succeed as ...

Ontario's government has launched the second of three discussion papers for Ontario's Data Strategy, focused on creating economic benefits in the data economy. The government is inviting Ontarians to ...