If you are starting a business, you are probably thinking about your customers. How do you find them, reach them, and lead them to purchase from you? You need a marketing plan — one that makes sense ...

To create a marketing plan for a food retail product, you need to analyze your product using the Product, Positioning, Price, Place -- or "4 Ps" -- method of marketing. An effective plan ensures that ...

Marketing is arguably the most important activity for any small business, but especially in launching a new product. Regardless of the quality of your product, if no one knows about what you offer, ...

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Refer to it at ...

Creating an effective marketing plan is essential to your firm’s success. It can generate awareness, educate prospects and clients, and drive new business to the firm. But crafting a marketing plan is ...

You’ve probably been tricked into thinking that the best restaurant marketing plans are complicated and require a team of expensive "experts" to get right. But what if I told you that the best ...

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

Surprisingly, many midsize and large companies don’t have marketing plans. They might have lists of projects they want to do, like videos, ads, social media posts or new websites. But there’s no ...