Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Traditionally, ad content creation was a meticulous, human-led process. Skilled copywriters ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a ...

Leading global marketing agency, InnoVision Marketing Group, announced the launch of its latest creative ad campaign for Huey Magoo’s Chicken Tenders, the G.O.A.T. The campaign features a ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

(Ad) Gone are the days of simple digital evangelism, where a simple post on Facebook, Twitter, or a catchy YouTube video would get you a lot of digital mileage. Instead, consumers have evolved, and so ...

Will ChatGPT take all of our jobs or just make them easier? I’m optimistic. Even early use cases for AI and tools like ChatGPT have shown to improve our efficiency and quality of life — and the ad ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar When you purchase through links on our site, we may earn an affiliate ...

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on ...