Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

Paul Godwin of experiential shop 2Heads argues that, historical tensions or no, smart agencies should make friends with clients' procurement departments (and their ways of thinking). How can agencies, ...

It's no secret that the Super Bowl has become the premiere TV event for advertisements. With the opportunity to reach over 100 million people at once, companies will often put out their most unique or ...

The art of adaptation is becoming popular on the support of commercial theatre and private television networks in Pakistan. In some cases the name of the writer sells and in some it is the work itself ...

A few days back, I posted about the difficulty of distinguishing commercial from noncommercial usage with respect to the Creative Commons license. There's an ongoing legal case that concerns another ...

With a career in advertising spanning almost 30 years, Heartfield has been the creative thinker behind many standout ads from Guinness, Heinz and Nando's while at AMV BBDO, BBH and now his own agency, ...

Top of the Christmas tree among the Australian public was Coca-Cola, largely thanks to the brand’s platform Christmas is ...

Starring an eight-month-old baby who is in a delightful interaction with Modhesh in a lively, colourful and humorous creative execution, the 60-second television commercial is being aired across the ...

LOS ANGELES, CA / ACCESSWIRE / July 17, 2020 / As an outstanding filmmaker active in China and Hollywood, Jingai Li has worked in the film industry since 2014, participated in the Cannes Film Festival ...