Mobile creative is a Catch-22. While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic banners. But banners look bad on mobile and get a bad rap for ...

Digital advertisers often become enamored with ad tech at the expense of creative. “We are still miles from being able to generate great varieties of good creative to suit the various permutations of ...

While mobile use and mobile ad spend are witnessing exponential growth, mobile-first creative is often an afterthought for today’s brands and ad agencies, writes Kargo’s vice president of marketing ...

Adobe aims to establish itself as more of a service platform today with a focus on mobile first and the largest overhaul of Creative Cloud desktop applications to date. All 14 desktop applications in ...

Peter Birch, Managing Director, EMEA, Hybrid Theory says creative is the key to reaching new customers in the absence of non-cookie-based targeting… As we inch closer toward a (third-party) cookieless ...

The Lensbaby Creative Mobile Kit ($89.95) is the company's second crack at making an add-on lens kit for smartphones. It's a little more expensive than the LM-10 Sweet Spot Lens that we reviewed ...

Creative Mobile has partnered with FoxNext Games to develop a new licensed mobile game based on the X-Files franchise. Dubbed The X-Files: Deep State, the game is due to launch at the same time as the ...

In recent years, the mobile phone has transformed from a cutting-edge communication technology to an indispensable part of our daily lives. Think back to 2007 when the first iPhone was unveiled; who ...

Despite all its success, mobile gaming still has something of a credibility problem in certain quarters. There remain numerous gamers that turn their noses up at the notion that mobile gaming is ...

ATLANTA, GA--(Marketwire - Jan 11, 2013) - Ingenico, the leading worldwide provider of payment devices and services, announced today that Creative Mobile Technologies (CMT), LLC, the nation's premier ...