Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...

Ever wonder how The New York Times shortens its links on Twitter to “nyti.ms,” followed by some combo of letters and numbers? If not, maybe you should. In 2010 social media traffic to news sites ...

You may have noticed over the last few weeks that TechCrunch links on Twitter have had a nifty custom URL, with links looking like tcrn.ch/1A’ instead of more generic codes from TinyURL or Bit.ly.

Artwork: Chip Taylor Amazon and Twitter are the latest companies to offer their own URL shortening services, joining a crowded playing field of entrants. While the move by tech heavyweights Amazon and ...

Not sure which question is more appropriate here: why or why not? We’ve already witnessed the renewed interest in URL shortening services with the rise of communication platforms where brevity appears ...

Bitly had pretty much positioned itself as the leading URL shortener in a sea of way too many options, by offering its users a set of robust features – analytics, Bitly bundles, and more. With its ...

Just what the world needs, another URL shortener, right? Google seems to think so, and it’s now making its own Goo.gl service widely available to anyone — complete with tracking and statistics — for ...

The options for shortening long URL’s to a more manageable length are quickly proliferating with both Google and Facebook getting into the link shortening game. The shortened URL’s are easier to send ...