In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

Opinions expressed by Entrepreneur contributors are their own. Your company’s success depends on how well you understand your customers. Markets are broad and diverse. Unfortunately, entrepreneurs ...

Business leaders should care about population growth, but it’s not as simple as focusing on the total gain or decline. Overall population growth in the United States crept up very slowly last year, ...

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Privacy Please is an ongoing series exploring the ways privacy is violated in the modern world, and what can be done about it. Smartphones are intimate companions: We ...

United is launching its own media network that will use customer demographic data to create more targeted ads and content for passengers. Passengers aboard a United Airlines flight may start noticing ...