2019 was the year when VCs and startup founders soured on paid acquisition. Contrary to what most thought a few years back, CAC (cost of acquiring a customer) didn’t go down as many D2C startups ...

Your customers are your company. For every one interaction your company knows about today, there are hundreds and thousands more that are already happening among customers, influencers, and prospects.

The last few years we've seen customer service evolve as social business continues its advance into mainstream business. Online customer communities have changed the days of a customer calling a 1-800 ...

The essence of business is connecting with customers. At Avondale, we connect with our customers by creating long-term partnerships in lieu of pitching projects. Apple connects with its customers by ...

SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative ...

Third-party service centers left LG India’s clients exposed to the glare of poor support. HQ urgently needed to supervise service staff in remote locations — before brand loyalty dried up. “The single ...