Three bank trade groups are taking aim at the Consumer Financial Protection Bureau's recent request for information related to customer service at large banks and credit unions. In a joint letter to ...

In any discussion of business relationships, it is important to recognize that they are, first, relationships, like those we have with friends, partners, spouses, and family. While the details within ...

Ever wonder how firms divide up their customers? Well this method focuses on the profitability of a customer group and the loyalty of a customer group. Customer Relationship Groups: Butterflies, ...

Relationships are the cornerstones of business success, and yet, most companies continue to be far more concerned with numbers. Sales teams are fixated on revenue, market penetration, and ...

The Customer Relationship Management Software Market [2023-2030] Latest report a comprehensive analysis of the Customer Relationship Management Software market is presented in the latest report, with ...

Opinions expressed by Entrepreneur contributors are their own. Brand equity, loyalty or affinity are really just terms used interchangeably to describe trust. While all brands strive to build trust ...

Several theories of relationship marketing propose that customers vary in their relationships with a firm on a continuum from transactional to highly relational bonds. Few empirical studies have ...