"These appointments reflect our strategic focus on growth and delivering tailored services and solutions for our clients and customers," said Brian Wynne, President and CEO of Acosta Group. "Mark's ...

When I'm working with clients and I ask them about the relationships with their customers, I hear the same reply over and over again, "We've got a great relationship with our customers. We provide a ...

It takes thick skin to succeed in today’s volatile marketplace. One task that has proven especially challenging for companies across all industries has been maintaining—let alone boosting—customer ...

Several theories of relationship marketing propose that customers vary in their relationships with a firm on a continuum from transactional to highly relational bonds. Few empirical studies have ...

Ever wonder how firms divide up their customers? Well this method focuses on the profitability of a customer group and the loyalty of a customer group. Customer Relationship Groups: Butterflies, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI-powered customer relationship management systems (CRMs) are creating a transformative ...

ServiceNow service management capabilities to be extended to all BT Group units ServiceNow Service Bridge to connect BT Group with their enterprise customers for seamless automation BT Group to pilot ...