A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

Businesses today frequently turn to customer surveys to gauge customer satisfaction, gather feedback and obtain data-driven insights. However, an over-reliance on these tools often leads to survey ...

I recently had an outstanding experience at a diner—the food, atmosphere, presentation and service were terrific. I was extremely satisfied with the experience, yet I won’t return. Why? Because I ...

A systematic surveying process will help you better understand customer perceptions of your contact center’s performance. The five basic steps in performing customer surveys are: project planning; ...

Poorly-designed surveys waste everyone’s time. Here are some common survey problems and ways to get the most out of your next. Can we talk? At the most basic level, these three words are the ...

The famous comedian Gallagher entertains audiences with what he calls seeing things through “new eyes.” He proudly claims he got the concept from all the “bring you to your knees” questions asked by ...

Opinions expressed by Entrepreneur contributors are their own. How many times, during a customer experience, have you been asked to “just take a quick survey”? Whether you receive a pop-up immediately ...

Opinions expressed by Entrepreneur contributors are their own. I have a fat wallet. Yet, I’ve never been one to carry much currency. I’m also not a roaming financial fortress of credit and debit cards ...

Tenoch Esparza is the co-founder of Sensory Percussion, a next-generation electronic drum startup. This post is part of the Lessons Learned series and was originally published on the NYU Entrepreneur ...

Frank Besednjak, president, The Training Source, Louisville, Kentucky, and founder of Customer Care Plus, believes HVAC contractors should be held at a higher level of service than they have been in ...