Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

The edge lies in storytelling. Agentic AI can turn data into dynamic, personalized narratives—meeting people where they are ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

AI is reshaping brand engagement, but its effectiveness relies on high-quality, curated data, a significant challenge for many. Brands must prioritize data readiness, integrate tailored AI models, and ...

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising ...

Opinions expressed by Digital Journal contributors are their own. “The pace of change in consumer expectations shows no sign of slowing down, and brands that fail to adapt their digital and data ...

AI market forecasting uses predictive analytics and strategic planning tools to anticipate demand shifts, optimize decisions, ...