The Grocery Manufacturers Association has asked the FDA to more clearly define the term “natural” in comments submitted Tuesday to the agency that is soliciting feedback on use of the term. “Our ...

One in three consumers do not make a quality distinction between the terms “natural” and “organic” and/or government regulation for food products with such labels, according to results of a survey ...

In recent years, one bright spot in an otherwise lackluster market for packaged foods, beverages and consumers products has been merchandise promoted as “natural.” Consumers, increasingly wary of ...

FDA: We'll have more to say soon... FDA commissioner Dr Scott Gottlieb told the New York Times in an emailed statement last month: “ We recognize that consumers are trusting in products labeled ...

Safe Food Advocacy Europe has long been campaigning for an official definition of the term ‘natural’. Yet not all industry players are on board, we are told. How could a legal definition benefit both ...