Demographics are statistics that companies keep on business clients and consumers to help target sales. These marketing statistics may include the sizes of businesses so companies can better ...

It is hard not to admire Procter & Gamble (PG). This is the company that has washed, wiped, and powdered its way through wars ...

Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

Who uses your products or services? Is it soccer moms, senior citizens, middle-class African Americans, recent immigrants, people in New England? Demographics might not be at the top of an ...

Explore how demographics shape economic growth. Discover the impact of aging populations, declining birth rates, and technological advances on prosperity and labor markets.

Education researchers have long kept an eye on the changing demographics of public schools, some looking at the potential for those shifts to shepherd in inequity as ethnic groups migrate or fluctuate ...

This is the first of a five-part series investigating the economic and financial ills implicit in the country’s aging demographics and what can be done to mitigate them. It draws heavily on the deeper ...

It may seem fair to assume that "everybody" likes pizza, at least sometimes. But who is most likely to shun frozen pizzas from the grocery store to faithfully order at least one hot, homemade pizza a ...

Broadway got an updated look at itself today, with the Broadway League‘s annual demographics report showing yet again that the typical theatergoer was more than likely female, white, about 41 years ...