Who Do You Want As Your Customer? Recently I was working with a client and we were discussing different types of customers – specifically loyal customers – that any business might encounter. I thought ...

Annie Wilson is a senior lecturer of marketing at the Wharton School of the University of Pennsylvania. Ryan Hamilton is an associate professor of marketing at Emory University’s Goizueta Business ...

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...

Some sales approach methods have stayed the same over the centuries because of proven success. Others fall out of general favor, but might still work with certain customers. There are many sales ...

5 Types of Call Centers to Attract and Serve Your Customers Your email has been sent Discover how you can leverage different types of call centers to improve customer support and enhance operations.