Recent second-quarter results from American Express Co. (AXP) showed an improvement in revenue and profitability. Compared to the same quarter of the prior year, total revenue increased by 9% to $10 ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Vishal Mega Mart, whose ₹8000-crore IPO will be open for subscription next week, is betting on its differentiated, aspirational product strategy to ride out and sustain it in the current climate of ...

This study presents a theoretical framework to explore the mechanism of firms' preference for different distribution strategies. The results indicate that the manufacturer, retailer, and e-tailer ...

A differentiated product assortment and growing omnichannel presence are helping boost sales and traffic at Sprouts Farmers Market. But the specialty grocer told analysts Tuesday it believes there’s ...

Discover how market challengers use strategies like pricing, product differentiation, and innovation to compete with market leaders and change industry dynamics.

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

It’s widely understood that a small price change can drive exponential return in profits. But as I’ve interviewed founders and CXOs about their strategies, nobody seems to know exactly what pricing ...