Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

When there are a hundred other companies in your community that do what you do, all trying to get the attention of your customer, trying to stand out from the crowd can be difficult. This is where ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...

In an increasingly competitive marketplace, distinguishing your brand from the sea of businesses out there is crucial for long-term success, especially if you’re just starting out. Effective brand ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...