Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

In an age of social media and marketing transparency, should direct marketers reconsider some of their tactics? I thought about this recently when I received an immense box measuring 30” x 10” x10” at ...

This week’s VO School Podcast discusses the principles of direct marketing. As voice actors, we find projects a variety of ways via agents, online casting, our websites, and networking. Direct ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

For farmers, growing quality crops is just one step in running a successful farm — making the farm or market garden economically viable and resilient requires another suite of skills, including ...

Access of our Direct Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best. Traditionally, companies have considered advertising as their obvious ...

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...