Sarah Owens from Direct Recruitment spoke to Richard Madden, strategy partner at BBH London, and Alison Meredith, consultant at O2 Telefonica, about what direct marketing offers as a career choice and ...

NEW YORK: Sears Holdings has selected OgilvyOne, the digital and direct marketing unit of Ogilvy Worldwide as its direct marketing and CRM AOR. OgilvyOne will develop and manage the redesign, ...

Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from ...

The integration allows Kitcatt Nohr, a specialist in direct marketing, to tap into the resources of Digitas’ expertise in digital interactive engagement and CRM management. The new agency, Kitcatt ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Effective 1 March, Kathryn McKay assumed the role of executive creative partner, while Jane Smit stepped into the position of managing partner. Both Kathryn and Jane bring a combined 40 years of ...

Wunderman takes over from incumbent agencies OgilvyOne and Chemistry. OgilvyOne won BT’s direct marketing account in 2001, later securing the digital account for its business division in 2009.

Get free guidance and exclusive deals to grow your business with business.com+ Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip ...

Today, the pressure to do more, with fewer resources, has never been greater. With higher expectations, tighter budgets, and increasing demands; does your business have everything it needs to win new ...

Direct marketing currently generates 10% of total GDP in the US, amounting to US $ 2 trillion in incremental sales across all industries. In the Middle East and North Africa (MENA) region, expenditure ...