These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

03 April 2008 Direct marketing will grow in the UAE and the rest of the Gulf Co-operation Council states in the coming years, an international advertising expert has predicted. In a workshop on ...

Media2india has recently launched - DirectNet - a direct marketing tool in a bid to provide integrated online marketing solutions to its clients. DirectNet is an Opt-In email database that spans ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

New World suppliers keen to talk directly to their key consumer markets now have a precision tool at their fingertips – the New World Direct interactive online campaign planner. The Foodstuffs ...

Custom publications often deliver highly targeted editorial to defined databases of customers or prospects. Should direct marketers make more use of the engagement through relevant, quality content ...

NEW YORK, NY--(Marketwired - August 16, 2013) - Horizon Media is proud to announce that Gene Turner, Senior Vice President and Managing Partner of Horizon Media's Direct Marketing Division has been ...

01 December 2007 Saudi Arabia - On his recent trip to Jeddah, Ramesh A. Lakshmi-Ratan, Ph.D., Executive Vice President and Chief Operating Officer of the Direct Marketing Association in New York City ...

This excerpt deals with the relative merits of advertising and public relations in the marketing mix — with some conclusions that are sure to rattle your cage. “According to Kotler” is a summary of ...