Yahoo Instant Search Take Two Irving then moved on to the main event: Search Direct. The simple way to describe it is as Yahoo’s version of Google’s Instant Search but with richer content. It’s ...

How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings. Branded searches are searches for brands that ...

How someone gets to a news organization’s website says a lot about the level of engagement and loyalty he or she displays toward the site and its content, according to a new Pew Research Center ...

Yahoo is looking to one-up Google and its own search partner Bing, offering a new search experience it describes as the "fastest thing you have ever seen." The new product called Search Direct ...