Econometrics is often misunderstood and viewed with suspicion. But used appropriately it is a powerful tool to maximise the effectiveness of marketing strategies. Econometric modelling allows us to ...

The Wharton Model is extrapolated for 24 quarters with appropriate assumptions. The problems involved in specifying a fresh model for long range forecasting are then outlined, including "endogenizing ...

Businesses are always keen to improve their return on investments in marketing spend. For achieving this objective, understanding the full cycle of the customer journey across various channels is ...

Thinking long-term amid the current climate of deepening economic uncertainty can feel like a real challenge. While some brands will rely on their use of modelling to guide them to recovery, others ...

The field of econometrics and statistical methods encompasses a suite of techniques designed to quantify economic relationships, test theories using real-world data, and forecast future trends. This ...

The problem of price stabilization of primary commodities is dealt with here in the context of one commodity--tin. An attempt has been made to construct and estimate an econometric model with main ...

SMU Office of Research & Tech Transfer - Danish physicist Neils Bohr once quipped that prediction is hard, especially when it is about the future. But this is precisely what financial regulators need ...

This course is compulsory on the MSc in Finance and Economics and MSc in Finance and Economics (Work Placement Pathway). This course is not available as an outside option to students on other ...